**Note: -- Advergames

We are increasing seeing instances of commercial products being placed in entertainment games for a fee to the game publisher. Examples include: Aston-Martin cars in Gran Turismo, Intel in The Sims, and Nokia phones in Kelly Slater's PS ( see Cocojambo ). There are also starting to be "Advergames," created mainly or exclusively for the advertising, as illustrated below.

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2003-09-15 20:42:21 |

Chrysler (Advertising)

Chrysler - Dodge Midnight Racers, Get Up and Go Game, Jeep Game Zone

A series of advergames created for Chrysler by Yaya.

URL: Yaya

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2003-09-09 17:29:37 |

Hershey - Kidztown

Hershey - Kidztown

A series of games to promote Hershey's products.

URL: Hershey's Kidztown

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2004-05-31 17:20:27 |

Lego - Lego and Bionicle Games

Lego - Lego and Bionicle Games

A number of online games to support the brand and the sales of physical toys.

Games created by by GameLab, Templar Studios and others.

URL: Lego

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2003-09-28 10:24:45 |

Siemens - "Spinopolis: The Downtown Challenge"

Siemens - Spinopolis: The Downtown Challenge

An advergame created by Yaya.

URL: Spinopolis

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2003-09-09 17:59:57 |

Skittles - "Darkened Skye"

Skittles - Darkened Skye

(From the review linked below:) The game is about a fantasy world that relies on the magic of Skittles, you know, the candy. It is a third-person action game that does its best to show the grandeur of these little trinkets. At certain points in the game you pick up new Skittles, which are required to unlock new skills and abilities.

Created by Oxygen Interactive / Havas. Published in the US by Simon & Schuster Interactive.

URL: Review

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2003-09-15 20:59:15 |